Alexia Morgan, keeper of the evebloggers portal recently published a list of 8 secrets for the “80/20″ blogger. I started to reply, but when it turned into a four or five paragraph response I decided it might be better on my own blog.
The point I most strongly disagree with Alexia on is #4:
4. Become a Google Wunderkind. Delete your archives.
Review all your posts. Clear out the ones that either aren’t popular, or are not a good reflection of how you want your blog to be. If you have less content but more of it’s linked from other blogs, guess what? You become an overnight Google wunderkind. Google doesn’t want you knowing this, but it works.
Yes, google *probably* ranks blogs who have less content but more links to that content higher than others. I use the word probably because everything you hear about search engine optimization when it comes to google is largely a guess. They have not released much information about what exactly they do to rank pages, and they change that algorithm all the time. More importantly, this flies in the face of what Aether is all about–a blog of my own travels. Deleting my lesser read posts would put holes in my story. I suspect this would be true of many Eve blogs.
Some other comments:
1. Keep in mind that a lot of your readers are accessing your blog via RSS. If you haven’t already, sign up for a service like feedburner before you assume that your google analytics stats are 100% correct. They might show you that you have 20% returning traffic (which is great, in my experience) but most people who read blogs consistently have started to take advantage of tools like google reader or another RSS program.
2. If you want to increase your traffic, do the exact opposite of what Alexia suggest in point 7:
7. Quit feeding at the trough.
Spend more time on your blog and less time reading websites or RSS feeds, and any other feeds you might be accessing. It’s wasting your time! Quit feeding at the trough and do some creative writing of your own, instead of using other people’s content. That’s what people feast on, and that’s where the success is.
Read as many blogs as you can that are related to your own. Comment on them. Get to know their authors and respond to their work. They will likely reply in kind. As you build a community, both your audiences and the search engines will respond positively. At this point everyone should be tipping their hat to the hard work of folks like Alexia, Crazy Kinux, and Ga’len who have made this easy for you.
3. Services like blogger and wordpress are great, but get your own domain. When you have your own domain name, it’s believed that google will rank you higher than others. This is thought to be because you’ve made a monetary investment in what you have to say. Lonetrek.ws is a service based on providing Eve players their own hosting and domains. Check it out. (disclosure: I’m not hosted by Lonetrek, nor am I affiliated or taking compensation in any way for the link. :) ) Wordpress offers a “domain mapping” option which keeps your blog on username.wordpress.com, but makes it look like it comes from whatever domain you buy.
4. There’s nothing wrong with not posting for a while. Real life happens, and sometimes what we do in game just isn’t notable. It is completely acceptable to not post for a while. (unless you have deadlines for a publication, etc.) Also, please do not post “I don’t have anything to post right now, but I promise something will be coming soon.” It’s ok–we’re not your mom–you don’t need to explain or justify yourself. I’d rather you take two weeks off and come back with a meaty post I enjoy reading than have to scroll through drivel like that in google reader. Feel free to apologize at the top of a substantive post. (thanks to Rettic for making me realize how much I hate this.)
5. Don’t be afraid to borrow good ideas. If you have to question whether or not you should attribute something to the original author … you probably should. There’s no harm in saying “so and so had this awesome post… here’s my take/version/etc” This isn’t being “Web 1.0.” in fact, I’d say it’s decidedly web 2.0–the read/write web–and it also builds community and friends.
6. Link. Link, link, link, link, link. If you ever have the option to fill in a “website link” on a form, or at a forum: put your blog in it. When you comment on someone else’s blog: put your own blog link in it.
7. This should go without saying, but don’t be afraid to ask for help. All of our vocations cover so many areas that I think you’d be hard pressed to find something related to your blog that someone couldn’t help you accomplish.
8. Write about what’s interesting to you. I might have come across your blog by googling “ninja salvaging”, but if you suddenly realize that 80% of your traffic is coming because you mentioned that you got ninja salvaged last night… that doesn’t necessarily meant that you should take up the occupation and write about it ad nauseum. If you love what you write about, it will show and readers will respond.